Adwords Management For Startups

You’ve setup your startup and now want to advertise online with a set marketing budget.

What now?

Google AdWords, is a pay-per-click advertising that gives small businesses the opportunity to get the word out about their product or service to targeted groups of people who are interested. You can start with a small budget, as little as $100 (to really get results), Google AdWords is extremely beneficial in getting the right web traffic for your services and products.

Here’s How To Benefit from Google Adwords (PPC) Advertising:

Choose where your ad shows up in search.
Choose targeted keywords.
Create ad copy (what potential customers will see on search).
Set your cost-per-click (CPC) budget.
Track the success of your ad campaigns.
Get charged ONLY when someone clicks on the Google/partner ad.
Have ads appear along with content that matches your company.
For example; If you sell “Baby cribs” and someone searches for “baby cribs,” your ad would be most likely to appear for that keyword based on your CPC bid and budget.

Reach new customers you otherwise wouldn’t reach with organic search.
Target specific groups including mobile users
In February 2013, Google AdWords was updated so advertisers can start targeting mobile with the ability to choose a specific device, such as an IOS or Android. You can set a target time of day for your ads to show on search. This update is called “Enhanced Campaigns”.

You can view ads showing up – on the Top and bottom of Google’s search results page under the words “sponsored links and AD in green”.

How high in the list your ad appears depends on how closely your keywords match a user’s search term, and how much you’re willing to bid for each click to your website. *Note: You won’t find ADS on the side of Google anymore.

So how do you get started with Google AdWords?

Simply follow these three steps to get started with a free account:

Step 1: Create a Google Adwords Account

Creating an Adwords account is quick:

Go to: https://adwords.google.com
Click the button that says “Start Now”
Enter your account details (e-mail, password, currency and time zone)
Log into your email, open the e-mail from Google AdWords, and confirm your e-mail address to link your accounts.

Step 2: Create Your First Adwords Ad Copy

Creating an ad in Adwords can be fairly simple, but you’ll want to consider a few things that will help you create a truly compelling ad copy that people will click on to visit your site.

After confirming your e-mail in Step 1, Google will take you to a page that allows you to create your first ad copy. You can choose a text or display ad campaign. The display ads appear as graphics with text (So you will need to have images for your ads)with a template.

To help keep you on track for success, we will focus on Text Ads Only, but both have similar set ups when you move to other steps of the campaign setup.

Choose a text ad.

Add a headline – Your headline shows in bold and is used to grab the searchers attention, so try to grab the readers attention with this line.
Your ad headline must be 25 characters or fewer.

Fill in description line number one – This line provides additional information from the headline.

If you were browsing for your product, what would make you click on the link with the intent to buy?

You don’t want to trick people to come to your site, so make sure you can deliver on any promises you make with your ad copy. Use up to 35 characters on the first line.

Remember traffic doesn’t always translate to sales.

Fill in description line number two – This is a place to add additional information that may not have fit on the first line.

You can also use a call-to-action tag here, such as “save 20% off if you order now.” You have 35 characters to use on this line as well.

Where your PPC web traffic goes?

Display URL: Put address for your website as you want it to appear on search. It is best to leave out the “http://” and simply use “www.mysite.com” for ad appearance.

Destination/Final URL: This is the actual URL destination to your website landing page. The http:// is already in the drop box, so you don’t need to add it.

You can also choose https://. In the blank box, fill in the rest of your website address. Be sure the link is working properly and will take the visitor to the precise landing page. You don’t want to pay for clicks that don’t actually land on your website due bad linking or no direct landing page for the ad copy.

Carefully review the ad previews for both Top and bottom ads. You may want to enlist the help of another person to check for typos or grammatical errors for you publish your ads.

Click the blue “Save Ad” button to save your ad copy.

Step 3: Activate Your Account

After completing your Ad and you like the way the ad looks, you can prepare to run it but you’ll need to activate your account first. Until you account is activated, your AD will have a red box along the top of your AdWords home page that says, “Your account isn’t active because you haven’t entered your billing information”.

To publish your completed ad and activate your account, you will need to do the following;

To Activate-account > Click on the words “enter your billing information” within the red box at the top.
Select the country or territory from the drop box where you’re located or where your billing address is and click on the blue button that says, “Continue.”

Fill in your business information. You’ll need to provide your business name (if sole proprietor or individual, enter your full name here or leave blank), a contact name, street address, city, state, zip/postal and telephone number. Your country should already be listed.

Select how to pay. You can sign up for automatic payments or manual payments.

Google recommends automatic payments, but if you click the wrong thing, you could wind up paying more than you initially planned on, which can really hurt someone on a limited advertising budget.

If you’re starting on a small budget, it might be better to start with manual payments, even if you need to wait for them to clear before your ad goes live.

4 Content Marketing Trends for Business Owners in 2017

As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.

All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?

Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year:

1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.

The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!

2) Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.

To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.

3) Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads.

Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That’s why connecting with influencers is so important.

What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” – Jess Estrada.

Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.

4) Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you don’t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.

Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list.

Creating an Effective Content Marketing Plan for 2017

One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales.

The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place.

Make sure you outline the following essentials in your content marketing plan:

• Understand Who You Are Marketing to. Before starting any kind of marketing strategy, it’s vital you understand who your ideal target market is. There’s no point in investing your time and money into marketing when you don’t have a clear understanding of who you want to buy from you.

• A Comprehensive Review of Past Efforts. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasn’t, and develop a plan to improve for next year.

• Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.

Do you want to develop awareness? Are you working to build brand loyalty? Are you educating prospects? Want to increase engagement with your tribe? Are you increasing sales and profitability?

• Develop Content Ideas that Align with Sales Goals. Here’s some example sales goals:

o Boost sales of Mega Fit Bootcamp by 25%.
o Get 50 new leads a month into our sales funnel.
o Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel.

• Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem.

It also makes it much easier to work ahead on content and delegate to team members.

I hope you’d enjoyed these highlights, stats, and facts to help you prepare for content marketing in the coming year.