7 Effective Strategies on Marketing Your Business Locally

When I was studying for my business degree and before eVision Media was formed, I was in need of an outlet to be around other like-minded women. Years previous I was a member of the local Valley Women’s Network so revisited their luncheons.

Even though funds were very tight at the time, it was important for me to have some human interaction – even if only once a month.

Little did I know, going to these meetings ended up being the catalyst for eVision Media’s birth.

During this time I connected with women entrepreneurs who where either eager to start a new business or take their business to the next level. Being the former webmaster for the Vancouver Sun and Province, it was a natural thing for them to ask me questions about branding and websites. I was more than happy to share my knowledge.

Eventually conversations evolved into them hiring me so they could get the help they wanted with their marketing presence.

The next thing I knew I was in business as a web developer!

That was over 12 years ago and I’m proud to say a handful of those women are still clients today.

I have to smile when I think about it because I really had no intention of starting my own business. I was going back to school with the idea of landing a CIO position somewhere.

Turns out my calling was much more important than that – helping business owners realize their dream.

The Many Benefits of Attending Local Live Events

Fast forward to present day, I still value the connections made when attending networking and other similar events.

Recently I was in Vernon attending the WOW-Woman of Worth Conference where I had an opportunity to get to know many incredible women I would never have met otherwise. (I was inspired to write these networking tips while there.)

I am also a member of the Business Professional Women’s Group and attend meetings in Langley and Abbotsford.

The connections found at events like these have been invaluable – not only professionally but also personally.

Social Media and Online Marketing is Not the Only Way to Generate New Business

Sometimes with Social Media and online marketing being so prevalent we forget about our own back yard and the opportunities available to us. All we have to do is simply step away from the computer and check them out.

My business was literally created by connecting with people locally.

And just because Social Media has taken over the online networking landscape, doesn’t mean there’s any less value in building your business at that grass-roots level.

Do you market your business in your hometown?

If hiding behind your computer has become the norm for you, I encourage you to explore local opportunities to get better known in your home town.
Here’s seven tips, ideas and suggestions on how you can take advantage of generating business through local efforts:

1. Network where your target market is hanging out. First be clear on WHO that target market is and then do some research on where they gather.

This is an easy one if you are a B2B business like eVision Media; there’s plenty of networking groups available tailored for that crowd.

But you might have to look at other shared interests. For instance, if your target market is very health conscious, join a popular yoga group and get to know those people who attend.

2. Volunteer at community groups. Volunteering in community groups are a great way to boost your visibility. Not only are they a great way to give back to your community but also an excellent way for you to showcase your skills and expertise.

Do a search for groups that could use your skillset. A great example is if you are a bookkeeper or accountant – volunteer to be the bookkeeper for the group.

3. Create your own Meet-up. Setting up local, more casual events on a subject you know would be of interest to your target market is a great way to build your brand visibility.

These types of gatherings can be very beneficial to the attendees where you can offer something of value to them and showcase your expertise at the same time.

4. Set up a trade show booth. Many trade shows have thousands of visitors. They are a great way to build your brand visibility and bring more awareness to your business offerings with the local crowd.

Set up a professional display and strike up conversations with those showing interest in what you are offering.

Be sure to have a way for them to get onto your mailing list by offering a draw or free giveaway. Just be sure they check off a box giving permission to receive your regular newsletters.

5. Join the local Chamber of Commerce. Even if your target market is not business owners, there are still plenty of great reasons for you to get to know other business owners in your area by joining your local chamber.

Not only can they be a great referral source for you, but they are still people who could be interested in what you have to offer at a personal level.

6. Nominate others for awards. We had the honour of being nominated for, and won the Abbotsford Chamber of Commerce Business Excellence award in 2016 in the home based business category.

I was also nominated for a WOW – Woman of Worth award in the Business & Prosperity category. The amount of free publicity and exposure we received for each of these awards was priceless.

I encourage you to nominate someone for similar awards. Not only is it very gratifying to make someone else’s day, you also gain a lot of exposure from being the person who nominated them. Another option is to be an award sponsor, again bringing you great satisfaction and business exposure.

7. Don’t forget your business card! While some may poo-poo this, I’m still a believer in the value of business cards.

Get professional cards designed and printed. Use them wisely – always ask the other person you’re talking with for their card first and reciprocation will ensue.

Your business card is a first touch-point that person will see your visual brand so ensure you give off the right first impression with a professionally designed one.

Aside from getting out there and getting involved in local community activities, you could also take advantage of various paid advertising opportunities. Newspaper advertorials, radio ad spots, sponsorships and even billboards can all be taken advantage of at a local level.

Don’t Forget About Your Website

No matter what kind of activities we are doing when trying to drum up new business, don’t forget the importance of your website.

With every potential customer you meet, assume they will be heading to your website to check out you and your services. They might even do it right there so ensure your website is mobile friendly and shares the right brand messaging that will compel them into action and hire or buy from you.

Always be seeking opportunities where you can build your business exposure and double bonus points when you can couple those opportunities with giving back!

6 Highly Effective Ways to Position Your Business Brand Like a Super Hero

How Christine Awram Successfully Created a Powerful Brand for Women

I recently attended The Tammy Moyer Woman of Worth Awards Gala event created by the Woman of Worth founder, Christine Awram.

I was honoured to have been nominated in the Business & Prosperity category by Dana Smithers of Empowered Women in Business. In addition, I was doubly honoured to find out I was one of the 5 finalists in that category!
Even though my name wasn’t called as the winner, I still felt and feel like a winner.

And the reason for that?

The entire experience Christine creates during and in between events such as this.

Her mantra is “all women are leaders and every woman is a Woman of Worth [WOW]” and it’s the platform on which she’s built a very successful brand.
To quote Christine:

“Twelve years ago it was just an idea, and now we’re impacting the global empowerment of women. WOW takes us a step closer to a world where ALL women collaborate and are powerful, prosperous, peaceful and on purpose. I began this adventure with a burning desire to make a difference.
There were many times I wavered and despaired, and if there was a mistake to be made I made it, but I kept the vision and kept moving forward. I’m humbled by what we’ve created together as a community. WOW is incredible.
My invitation to every woman: Celebrate your magnificence, turn up the volume, step up your leadership game, and GET WOWED.”

Over the years, Christine has created several one-day events and workshops specifically for women, and WOW, these events are incredibly empowering! (Pun intended.)

How does she do it?

It’s all in how she has positioned her business brand.

Business brand positioning is how a business owner come across to others and are perceived by their target market. Christine has found the perfect brand formula that has positioned herself as a champion for women.
Wonder how she did it? Here are six tips to replicate her crazy success:

1. Be Clear on Who You Are and What You’re About
When it comes to building a strong business brand, it’s imperative you understand how your personality makes up that brand.

Be clear on how you want to be positioned in front of your ideal target market. Then be consistent on how you come across to others in everything you do.

Christine does this beautifully with every encounter someone has with her. Whether it’s a social media post or approaching her in the foyer at an event, she’s consistently clear with her branding message, even when she is sick with pneumonia as was the case this weekend!

2. Be Clear on Who Makes Up Your Ideal Target Market
Before you can build a successful business brand, you need to be crystal clear on who you want to serve.

Without this insight, you are throwing spaghetti at a wall hoping something sticks enough to get a sale. Understanding what their needs and challenges are and how you can best serve them is fundamental in building a business brand.

Christine is well aware her target market is dynamic women who wish to be a part of a community of like-minded women for personal and professional growth. She provides and facilitates opportunities for collaborating, showcasing, networking, building community and having fun, all of which her target audience is looking for.

3. Be Passionate About Your Business
Have you ever attended a trade show where the person in his or her booth is just sitting behind a table, looking at their phone, completely disengaged from the passers-by?

When someone is not passionate about what they’re doing, they really shouldn’t be doing it. If you are feeling lackluster in your business, either find ways to get your joy back or see if perhaps there’s something else that will help you feel more on purpose.

Christine is extremely passionate about empowering women. Everything she does is with the intention of supporting women to help them achieve their goals and aspirations.

4. Use Social Media to Build a Community
Social media is a powerful way to build a community full of raving fans. This is one area that Christine has mastered. No matter how busy she is, she will take the time to respond to every single comment and post she’s been tagged in.

Every. Single. Time.

THIS is the way to build a strong community on social media. Make people feel special with positive reinforcement, recognition, and support… your brand will reap the many rewards as a result.

5. Get Help
It’s nearly impossible to create a successful business brand by yourself. It really does take a village! Just like I have a team of skilled people on my team who are experts in their own fields, Christine has also invited people into her circle.

Sometimes getting help is not in the form of paying an employee; Christine invites volunteers to help her out in exchange for free admission to her events. She also incorporates sponsorship initiatives to offset costs. Plus her network of collaborators help her find excellent guest speakers she would otherwise never have known about.

6. Have Fun
If you’re not having fun and enjoying yourself on a daily basis, then it’s time to re-evaluate what you’re doing.

Christine infuses her deep love of wine and chocolate in to all of her events and social media posts to showcase her fun-loving personality. Consequently, she’s building the brand perception that if you attend one of her events, you can be guaranteed there will be a lot of fun involved.

Everything you do as a business shapes your brand’s positioning. If you want to be branded a “thought-leader” in a specific area of expertise, use some of Christine’s successful tactics in your business marketing efforts.

Strategies To Make A Profit on the net By means of Video clips – Proven Strategies

Video marketing is now one of the most popular ways to promote products and services online. Not long ago, it was fairly cutting edge to use videos to market your business; now it’s practically mandatory. While the written word can still be compelling, with videos you can also add sound and graphics, as well as the ability to talk directly into the camera yourself. Of course, there are some videos that are better than others. What does it take to make videos that are distinct amidst all the others out there? Let’s see what it takes to make your videos memorable!

 

Make sure that you have functional equipment that works. Most laptops come with webcams. Video quality on these devices is typically very bad. You can get a higher resolution camera for a very low cost.

If you want to be videos, a flip cam is usually all that’s necessary. Now you need to find good video editing software that might already be on your laptop. Once you locate the software and you have the cameras, you need to be proficient with them before you start. It is always good to have updated equipment and software. If you try to do this with something archaic, you will look unprofessional to those that watch your videos. We hope you are enjoying reading about what may be new ideas for your marketing campaigns, so be sure to seriously consider the possibilities. But this just goes back to the concept of testing because even having an open mind to try something, if only once, is the smart thing to do. What we find amusing is the people who are simply too lazy to give an honest shot in their website video

. You will always need to carefully assess anything new, though, and that means you have to base your decisions on research, first.

There are so many stories about scams on the net, and maybe one big reason people get hurt is due to insufficient investigation about something they want to try. There really are a lot of people, we assume based on what we have read, who just blindly buy things they think will work great and maybe never even try them. That experience is very common with web marketers who are relatively new and with little experience. Always seek to validate anything you read, and that is they only path to protecting your self. This all goes along with the thought of an ounce of prevention, and it is an ounce well spent, possibly.

Before you shoot a video, do a little planning before you start. Script out the words you are going to say and practice them. Make sure you have all of your props handy.

It is possible to stop and start the video, but you will find it much faster and easier to do if everything is ready before you begin. This means doing your research. So if you have a “notes” box, you should know what links to put in it. You don’t want to be the Internet Marketer who is constantly updating the details of their own videos as they remember or learn more things. You should also not have to retract or correct anything. If you do you’re planning in advance, is keep you from having to go in these other directions.

 

Don’t forget that there is room for video online outside of the video sharing sites like YouTube and Vimeo. Certainly, you should upload all of your videos to these important sites, but don’t stop there. You should also place your videos on your website, using the code you get on YouTube or elsewhere. Put the video in your blog. You can even send it to your email contacts. Your objective is to have your video watched and shared as often as possible, and that means sending it to as many places as you can.

In conclusion, there are several ways that you can assess the quality of your video. All of the visitors that come to your video will, of course, have an opinion as to whether or not it was any good. This is also partly because videos can be complicated things. You need to prepare properly before you shoot the quality video. Now that you have learned these tips and strategies, you can learn even more. To improve the quality of the videos that you shoot over time, learn how to improve what you do through research starting today.

 

We have only provided an introduction along with several solid applications utilizing the principles of marketing video

We urge you to also think about how you look at your business and think about it, as well. Most of the time all of us bring about the conditions that are a reflection of how we think, and of course we are speaking of the context of business. Whether you are able to maintain a profitable business, reach high goals or somewhere in between is really up to you. Which one you are at this moment is not as important as what you choose to be tomorrow. Sometimes it seems that so much is just sitting right in front of our eyes, but it is the things we choose that either opens them or keeps them closed.

5 Ways to Strengthen Your Brand Identity

How the Business of Branding Works to Meet Your Sales and Marketing Goals

One of the most important elements in making sales is the ability to build trust and rapport with prospects.

In person it’s easy. You shake hands, strike up a conversation and build a connection.

But online sales are a bit different.

Often times you are doing business with strangers who have never met you. They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs.

Moreover, today’s consumers are craving more connection and authenticity from companies they do business with.

And this is where business branding comes in.

Your business brand defines who you are. It’s the heart of your business. Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors.

Branding creates an emotional connection and turns regular customers into raving fans. But how do you build an effective brand?

Here’s 5 ways to build a business brand that will strengthen your relationship with your target market so they will be more inclined to do business with you:

1) Claim your Niche. It’s really important to define who your perfect customers are. Brands that try to appeal to a wide audience are weak.

Instead, when you define your target market with a specific niche, it allows you to speak more powerfully to their needs.

2) Be the Top Expert. Being a dentist in your home town puts you in the same class as all the other dentists in your area.

But what if you are the top holistic dentist using all-natural products running a “green” dentistry practice? That brand may attract clients from all around the country.

Accentuate your strengths. Claim your title. If you are not the best, you can be the first, the biggest, the #1 trusted choice.

Find a way to set yourself apart as top dog in your industry. Then constantly read, learn and grow to keep your leading edge. When consumers see you as an authority they’ll seek you out.

3) Be a Wow. Seth Godin talks about “Purple Cowing” your business: “Transform Your Business by Being Remarkable”. Offering VIP value to your customers helps you stand out.

Instead of just being an oil change shop, imagine if you have a cappuccino maker, offered a mini back massage, and had a big screen TV within a high-end lounge that customers could wait in. You could charge premium fees for a business with “over the top” service and amenities.

Maybe you offer “freaky fast” service like the Jimmy Johns sandwich chain. Or perhaps you offer personalized services that make your customers feel special.

Do what it takes to stand out from the crowd and be remembered for something your customers will be wowed over. The more you strive to make your existing customers feel special, the more they will tell others about you.

4) Build a Tribe. Create a community your fans can be a part of. Some ways to do that are:

a. Share frequent updates with your fan base on Social Media and in your newsletters.
b. Tell them insider information about future offers, releases or launches.
c. Give them exclusive discounts or gifts with purchase.
d. Reward them for their loyalty. We offer incentives for those who refer others to us.
e. Recognize top fans publicly.

5) Give Back. Want your brand to become legendary? Find ways to give back so your business brand leaves a legacy. Here’s some ideas:
a. Create a scholarship program
b. Align yourself with a nonprofit
c. Get involved in projects in your community
d. Pay it forward on social media

Find your own way to touch the world and leave your mark in a way that only your company can.

Struggling to Define Your Business Brand?

As much as you may love your current brand, it may not be presenting a very professional image. We can help establish a brand that showcases your business professionally. Find out more about our brand development, brand makeover, and brand communication services today!

Improve your Sales with Google AdWords

More customers mean more business! And, who doesn’t want that? Every online retailer wants to increase his sales and grow his business. To increase your visibility among customers, you need them to visit your website and check out your product pages. But, it is difficult to achieve the goal amidst heavy competition. Also, text-based PPC ads do not fare well in this context because they are unable to showcase your products properly. So, what is the solution?

The answer is Google Shopping. Craig Nevill-Manning invented it to enable easy shopping experience and simple price comparison for buyers. How is Google Shopping different that the traditional text-ads that you use for your business? Well, when you create text-ads, you focus on the keywords and then determine the campaign and ad group. But, with Google Shopping, Google determines when to show your Product Listing Ads or PLAs. It will analyze your website, your feed and your bids among other things to display PLAs.

Why should you consider Google Shopping for your Business?

Online marketing is the future of every business. And, if you want to sell more, earn more and stay in the business for a long period of time, you need Google Shopping. If you are thinking about making a decision, take a look at an important snippet of information from Merkle. According to the company’s Q3 2016 Digital Marketing Report, Google Shopping (PLAs) spending increased 36% year-on-year on a 59% rise in clicks. On the other hand, Google text ad spending hiked 9% on 11% higher clicks.

• Create Brand Awareness
Out of sight is out of mind! When you want to conduct a long-term business, you need to capture the mind-share of your customers. And, with Google Shopping, you can do the same easily. When your product comes up in the relevant searches, it will capture the attention of users and make them aware of your brand.

• Grow Revenue
By placing your products in the right place, Google increase the visibility of your business. It shows your PLAs to the customers when they are looking for a similar product. It means it helps you to convert visitors into buyers and increases revenue.

• Rise in Traffic
As Google Shopping helps you to reach a large amount of people with PLAs, it results in more people landing on your product pages. It leads to more traffic on your website without undertaking any massive SEO expenditure.

How to use Google Shopping to your Advantage?

PLAs are now integrated in Shopping Campaigns and it makes things easier for online retailers. Here’s how you can use Google Shopping to increase your business:

• Set up Merchant Centre to begin with the process of creating successful shopping campaigns.
• Build a link between website and Merchant Centre so that all the products in your inventory can be linked to Adwords.
• Set up a connection between Merchant Centre and Adwords to build campaigns.
• Make sure that you use high-quality pictures and submit relevant SKUs for quick identification.

With proper understanding of campaigns, you can start advertising your products with Google Shopping. If done right, it will improve brand visibility and result in revenue growth. But, for most businessmen, it becomes difficult to manage the operations of business and take care of online marketing. If you think you need help, consider hiring a reputed internet marketing company. It will ensure that your online marketing budget is put to good use.

Best 3 Things You Must Do Before You Submit To Article Directories Tips You Will Read This Year

To all scholars and non-journalists out there, right now is an ideal opportunity to begin uncovering those exploratory writing aptitudes back. With cutting edge correspondence innovation comes the fame of data based advertising, which is one of the most seasoned and best systems in getting focused on prospects to locales and changing over them into purchasers. This is the reason article composing, entries and productions are likewise getting prominent There are as of now many instruments that individuals can use to make the way toward dispersing their articles all the more effectively. In spite of the fact that this is important in getting the substance more introduction, which is just 50% of the story.

Give us a chance to investigate first at the basic oversights that a few people make before presenting their substance to article registries:

1. Confounding the motivation to advance the articles with the motivation to keep in touch with them.

In article composing, there are three key advantages why you are advancing them; marking, lead era and advancement, which are all piece of your enhancement endeavors.

In any case, there is just a single motivation behind why you compose an article, and that is to illuminate your gathering of people. On the off chance that the article is not centered around this essential and most critical reason, it will neglect to accomplish the three advancement benefits in light of the fact that nobody will be occupied with understanding them.

You have to make sense of first how to inspire individuals to peruse what is in your article, then make them tap on your asset box. You can accomplish this by creating better substance.

2. Neglecting to boost the limited time chances of article advertising.

You may know as of now that your articles can help you create extra connections back to your site. In any case, do you realize that you can show signs of improvement web crawler comes about because of that same articles?

Specify watchwords at vital spots. Simply make certain not to overcompensate them. Some are notwithstanding utilizing stay writings which is likewise a powerful technique. In any case, realize that greater part of the indexes are not ready to bolster this.

Keep in mind that is not just about the connections back to your site. Part of doing great in your article promoting is getting gotten by distributers with countless and picking up the capacity of utilizing different brands on account of the nature of your work. Better web crawler comes about likewise are incredible advantages.

In any case, these things don’t put much cash in your pocket. There are different elements that can transform your article promoting endeavors into an open door that can support your income. Not simply expand the quantity of guests to your site.

Begin with an arrangement and see to it that your article will serve the capacity that you planned it to have.

3. Distributing content that does not help your perusers.

Perhaps during the time spent written work articles, you are feeling that all that is you needed is connections back to your site. Also, any guests it can produce are fine.

Prepare to be blown away. Not all article banks and registries will acknowledge your substance naturally. As a rule, they have a few rules and determinations on the articles that they are tolerating.

You can twofold the quantity of locales you can submit to by composing articles that the registries need to impart to other individuals. All it brings is one distributer with a hundred thousand perusers to expand your potential crowd overnight.

Compose the articles that distributers need in their productions on the off chance that you need your article advertising to work the best route for you. This likewise implies you need to comply with the standard rules, spell checks, investigating on a decent theme and notwithstanding contracting an author to deliver a decent substance for your benefit.

At last, it is all truly a matter of decision on your part. You can begin getting a little introduction from expanded connections back however on an extremely fundamental level. Then again appreciate gigantic presentation from somewhat additional time making quality substance.

It will be your decision. You may not know about the way that an article submitted on catalogs is not intended to have an indistinguishable level of introduction from very focused on substance ones equipped on a thin gathering of individuals.

Take in the contrast between these two and it will most likely help you comprehend what sorts of articles to compose and to submit.

13 of the Best Ways to Generate Leads with Social Media

Since I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain.

I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their cute pets or grandbabies, it’s to help grow their business.

When wanting to grow our business, we often think of the more tradition methods of marketing and advertising. As an example, typical advertising channels are newspaper, radio and TV ads. Where typical marketing includes SEO, PR, and Direct Mail campaigns to name a few.

But when we look to social media to help with this, the approach needs to be different than those more traditional methods of getting qualified business leads.

And that approach is through a method called “inbound, pull or relationship marketing”.

Pull and relationship marketing relies on developing relationships with prospects before doing any overt promotion. The premise being people, especially women, tend to do business with others who they already know, like and trust.

In fact, according to Nielsen, 83% of consumers will trust the recommendations of family and friends so it’s our goal as business owners to gain that trust.

So how does one go about gaining trust and generating qualified leads from social media?

Here’s 13 best ways to attracting qualified leads to your business:

1. Establish yourself as being knowledgeable in your industry. Do this through your blog, newsletter, and the types of posts you add to your social media accounts.

This authority will build trust with your followers as they learn more and more about what you do, and your expertise in that field.

2. Pick the best channels for you to get visible on and focus just on those. Don’t try to spread yourself too thin by being everywhere.

Instead of chasing after the social media channels that are getting a lot of attention, ask yourself this important question: “Where is my target audience hanging out?”

Then go build your brand presence there.

3. Be on social media with the intent of being helpful, not on pushing your wares. People smell desperation a mile away and it’s a turn-off to most.

Instead of always trying to “push” your products or services on others, “pull” them in by being engaged with them. Comment, like and share their posts. Answer questions that are genuinely helpful.

Developing trusting relationships will give you greater returns in the long run than doing nothing but promoting yourself.

4. Provide exclusive offers just for your loyal followers. In between posting informative posts, sprinkle in special offers, discount codes, contests or giveaways that are exclusive to your Facebook, Twitter or Instagram followers.

Shortstack offers an easy way to hold Instagram, Facebook and Twitter contests that will also help you stay within those platform’s rules.

5. Ask for a referral after someone has made a purchase. When an online purchase is made, the purchaser is sent to a “thank you” landing page. Use that page to offer some sort of incentive to share what they bought with their social media followers.

6. Host a Twitter Chat or Facebook Live show. This is a great opportunity to get in front of your followers and showcase your expertise.

Use the show to have a question and answer session, share a valuable tip, strategy or perhaps some inspiration. Use your imagination and think about what your followers would want from you.

7. Incorporate a paid ads campaign. Despite what we tend to think, social media is not really a free platform for business.

In order to get the exposure you need to generate solid leads, you need to look at it from a “pay to play” perspective. Invest in Facebook, Twitter, and/or LinkedIn ads, depending on where your ideal clients are hanging out the most.

It wouldn’t hurt to supplement your efforts with Google ads too. Google ads can be extremely effective at driving qualified traffic back to your website.

8. Create a custom tab on Facebook for your free giveaway. Facebook users don’t like leaving that platform so one way to get people to sign up for your free giveaway is to host a custom tab within your Facebook page that provides the signup ability. Here is ours as an example.

Pagemodo offers a means to do this or you can use Static HTML as well.

9. Add your list of services to your Facebook page. Facebook recently implemented a new feature on the business page that provides an opportunity to showcase your services. Take advantage of this great feature so your followers know what it is you offer!

Here’s ours as an example.

10. Use Twitter cards. Twitter cards are a great lead generator that has a call to action embedded right in the tweet.

Once the visually eye-catching and compelling tweet is created, pin it as a feature tweet to the top of your page. This is prime real estate that twitter followers will see when checking you out.

You can view our Twitter card here.

11. Use video. Video is where it’s at on the social media scene so take full advantage of the excellent exposure it can bring your business.

You can use video on Facebook, Twitter, Instagram and of course YouTube to demonstrate how to use your product, share informative tips and strategies, offer inspiration and words of wisdom to name a few ideas.

12. Add a call to action to your Facebook page. Your Facebook business page has a great feature located right under your header banner that allows you to add in a call to action.

Ask yourself what you want your followers to do once they have discovered your page? You can choose from several options such as booking a service, getting in touch, learning more, making a purchase or donation or downloading an app or game.

13. Get engaged with your followers. One of the fundamental strategies you can incorporate into your social media efforts is to get involved and engaged with other people and pages posts.

A great way to get more exposure to your page is to like, comment and share other page posts as your page. Find other pages that share the same target market as you and like those pages as your page (as opposed to your personal profile) and make a daily habit of interacting with those posts.

The more you get engaged with your followers, the more they will be aware of who you are, which will begin to develop the know, like and trust factor with them. The more that happens, the more apt they will be to go check you out and if they need what you’re offering, they will then become a lead for your business.

As you can see, there are lots of ways to take advantage of social media’s powerful lead generation possibilities. The key is to be consistent, be strategic and be patient with you efforts.

Top 13 Ways Landing Pages Can Build Your Business

What Every Entrepreneur Should Know About Landing Pages to Aide their Marketing Efforts

For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is enough to make one pull the covers over their head and hope it all just goes away.

It can be tough to get up to speed and learn the lingo well enough to be able to make informed decisions on whether your business could benefit from the latest and greatest marketing techniques available or not.

That’s always been my goal with writing these business-related articles – to help you get the clarity you need to be able to move forward in an informed way.
So today’s article shares some insights into landing pages.

Landing pages got their name from marketing campaigns that were designed to drive targeted people to a specific page on a website with the intention of converting them to do something.

That “something” is detailed later in this article but first, let’s explore what they are.

What is a Landing Page?

A landing page is simply a website page, but it looks different from a typical website. The difference being it has a primary focus – a single “call to action” or focused objective the site owner wants its visitors to do.

So a well-designed landing page will not have any distractions on it like a navigation or links to other pages or websites. The primary reason for this is to keep the visitor focused on that main objective: take action.

This is commonly referred to as “conversion” where the person has converted from being a visitor to someone that has acted on the objective call to action.
There are two primary types of landing pages: Click Through and Lead Generation.

The click-through landing pages have a goal of persuading the visitor to click through to another page. This is often done in eCommerce situations where a campaign will send people to a click-through landing page and provide compelling details about a specific product or program and then display a button that will lead people to purchase that item.

Lead generation landing pages are used to capture the name, email address and perhaps other pertinent information from the user so it can be entered into a database list.

That database list, which is typically stored in a newsletter platform service, can then be used to follow up with those people either through an Auto Responder series, newsletter sendouts or various promotional campaigns.

Why You Should Use Landing Pages

Landing pages serve a great purpose when wanting to generate leads and sales for your business. As already mentioned, they provide a no-distraction means to get specific people who are in your ideal target market to get into your marketing funnel.

This marketing funnel can help you develop a “Know, Like and Trust” factor with these people using the follow-up strategies mentioned above.

The more they know, like and trust you, the more apt they are to purchase from you either now or later down the road.

Landing pages are typically used in conjunction with launches or ongoing list-building efforts by driving traffic to the page via Google, Facebook and other ad platforms, content marketing and social media promotions.

To really give your launches a big boost, you can use list segmentation and ad targeting to a variety of landing pages designed for specific audiences.

13 Top Ways of Using Landing Pages

Here’s a brief list of ways you can use landing pages to help boost your business:
1. Offer a free giveaway such as a downloadable PDF eBook, checklist, report or workbook. You could also make it a video series to really captivate your audience.
2. Ask users to participate in a Quiz or Survey. The responses will reveal a solution or explanation to a problem that showcases your expertise
3. Create an event sign-up page for an upcoming webinar, teleseminar or even telesummit
4. Offer a free consultation for the professional services you offer
5. Promote a new or existing product or program that you’re offering
6. Offer a free chapter in a book launch/promotional campaign
7. Set up a free trial offer for a membership program
8. Provide incentive for people to ask for a quote
9. When compelling enough, a simple newsletter signup request can bypass the need for a free giveaway
10. Provide informative case studies or white papers
11. Offer limited-time-only coupons or special offers
12. Have them enter a contest
13. Compel people to sign up to receive “sneak peak” notifications of a future product or program launch.

So as you can see, there are a variety of ways a landing page can be used to help improve your business marketing efforts.

Musicians! Use social media wisely

What makes the world go round? Social Media! If you want to be on the same level as all others artists, you need to be active on all the SM sites and use it as a music promotion tool. Here’s what most artists are doing wrong though:

1) You don’t post enough: You Facebook page needs a lot of traffic, and regular posting does make a huge difference regarding music promo. It keeps people reminded that you exist, and they remain interested in what you’re doing. It gives people a place to go to find out more about you, and reminds them that they can always go to the main source for more info.

2) You post too often: You can’t just share the same thing constantly. And don’t post hourly. Also don’t just post the same thing on all your social media, take your time and appropriately tailor each post. Sometimes by trying too hard you will lose more followers than gain.

3) You photos suck: If you have a phone made in this decade, good lighting and a worth-sharing scenery, it’s not hard to take a good pic. Especially if you’re on Instagram, your fuzzy photo will definitely not fit in with you fan’s feed and so people will unfollow.

4) You’re not tagging nor hash-tagging: Tagging other people (especially famous people, venues or sponsors) is going to help you make the information travel and spread out. Hash-tagging will get your content across to people who have never even heard of you. It increases the exposure of your content and forces you to think creatively.

5) You post at the wrong time: For Twitter the best time is 12-3pm M-F, 5-6 W, for Facebook 12-1pm SS, 3-4pm W, 1-4 Th, F, and for Instagram M-Th except 3-4pm, video clips 9pm-8am. Also take you fan’s location into account.

6) You think your Social Media accounts are for advertising: It’s more about connecting with your audience more than music advertising. Share more interesting personal information and pictures, so your fans get to like you too (as well as your music). And when they like you , your fans will most likely support you more and do the music PR and advertising themselves by sharing and talking about you. Also don’t only talk about yourself in the posts. Talk about your fans, talk about venues, talk about other musicians.

9 Reasons Why Social Media Has Become An Epic Fail for Your Business

Stop wasting your time; here’s what you can do right now to turn things around.

Wish you were getting better results with your social media?

Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s all been a huge waste of time.

This is when I tell them social media marketing isn’t as easy as creating and posting content. Indeed, there’s much more that goes into making social media marketing work effectively for a business.

So if you can relate and feel like you’re spending hours on social media and think it’s all been an epic waste of time fail, then it’s time to take an honest look at what you are doing.

Social media is a prominent advertising, marketing and lead generating tool for businesses today but the trick is being strategic about your efforts.

Keep reading the rest of this article for ways that you might need to get more strategic and turn your efforts into a profit-making endeavour.

Here are nine common mistakes business owners and entrepreneurs make with their social media:

1) You Aren’t Relevant. It’s really important to know your audience (aka your ideal client) and choose posts they will find meaningful and useful. Stay on topic within a range of subject matter they care about.

For example if you have a work-at-home-Mom Facebook page, posting a story about potty training tips is a little off base. Yes, it’s a parenting article, but it’s not about home business.

2) You Don’t Have a Plan. It’s really important to map out a social media marketing calendar and decide what are you promoting and when. Ensure you’re posting when you know the most amount of followers will see that post.

Be sure to write articles and social media posts that are in alignment with your sales goals and ones that you know your ideal target market would appreciate reading.

When the stars are aligned, magic happens.

3) You’re Following Someone Else’s Blueprint For Success. You know your target audience better than anyone. What works for one social media guru may not work for you.

It’s OK to get ideas and strategies, but the real test is when you try it. Look at your analytics and see if your posts get the engagement and response you desired.

Do what works for your business, not what you think is working for someone else.

4) Your Metrics Are Not Specific Enough. What is your social media goal for a campaign you are running? Is it brand engagement, visibility, website traffic, lead generation or sales?

Each goal will be measured with different tools. Use the right tool to measure the metric that accurately reflects your achievement for that goal.

5) You’re Too Promotional. Don’t turn your social media accounts into a non-stop, 24/7 promotion for your business.

It’s important to offer a good mix of value-oriented posts that are sprinkled with some calls to action. If you promote too heavily, you’ll turn off your audience and they will stop following you so make sure the bulk of your posts truly engages their interest.

6) You Never Post Original Content. Fans are attracted to you because of who you are and what you know. They want to hear from you and see your original articles, freebies, surveys, quotes, and graphics.

So give them something just from you instead of always sharing other people’s content.

7) You Aren’t Engaging With Your Audience. Posting and leaving without interacting with your followers is a sure-fire way to tell your followers not to bother commenting again.

Monitor your pages and respond quickly to comments. Write posts that ask readers opinions and thoughts and get engaged with the conversation.

Social media has great potential to be a two-way conversation. Be inviting, open, responsive and build relationships with your fans.

8) You’re Not Patient Enough. Rome wasn’t built in a day and social media won’t make you a millionaire quickly either.

Social media marketing is part of a “Relationship” or “Inbound” marketing strategy, which is based on the premise of developing relationships with your followers over time.

With this methodology, comes trust that once someone has grown to know, like and trust you, they will then be much more willing to purchase from you. It all takes time. Patience and consistency is the key to social media marketing success.

9) You Don’t Have a Team To Help You. If you’re doing your social media all by yourself, it may be time to delegate some of that task as part of your marketing team.

A social media specialist can help you create a strategy, develop themes that align with your business, curate content, schedule posts, monitor comments and mentions, and analyze the results.

Your social media team may also include a graphic designer to make social media graphics, a content curator/poster, and an analyst. If you want to dive deep and boost your results, a team will help you get there faster.

Social media is a powerful way to build your brand exposure but going in with no strategy is akin to throwing spaghetti on the wall and hoping something sticks.

If you need help with your social media efforts, ask me about how we can help you or consider joining my monthly Social Blast membership group where you will learn proper strategies that will turn your failures into triumphs. Learn more about Social Blast here.