Ways To Achieve Website Optimization.
It is an increasing phenomenon that people are going online to look for homes and to find realtors. More than 80% of home buyers view the websites relating to real estate’s as the most important source of information recent surveys have shown. About 40% of home buyers also look when hunting for a house. A lot of opportunities been created by the online platform and the realtors should take advantage of it. This also applies to real estate agents.
There are several steps that business people in real estate can do to optimize their real estate websites. Having target local keywords is one way to optimize a website. According to various surveys, a majority of home shoppers begin their search by keying in a local key word. Some of the terms that can be used to optimize the website are; homes for sale, real estate, real estate agent, and realtor. It is important to let those words appear throughout the site. Local keywords incorporated should, however, be made into content that is useful to potential home buyers.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. There are those properties that are a priority even though a real estate agent has a hundred listings at a time. Traffic can be attracted by writing bogs about those particular properties. The blog should target a particular property’s address that buyers will be looking for in the search engine. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. About two hundred words should be developed to describe features of the home in addition to a standardized description for the content description.
Another aspect that needs consideration in developing the real estate websites is the use of photos and videos. This is due to the fact that they are key engagements on all sites and more so to real estate sites. A video tour by the prospective home buyers enable them to have a feel of the homes they intend to buy. Property testimonials need to be included in the video. According to research, adding a video to a page increases the traffic of inbound link by three times.
The design of the website to work on mobile devices is the fourth aspect. According to statistics, home buyers are increasingly searching for real estate on their mobile devices. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.